Recently, the first generative AI videos popped up from Sora AI and Veo 3, and honestly, the whole video world went a bit crazy. I totally get why people are worried — it’s pretty wild how you can just type a few words and get high-quality content in return. And right now, what you’re seeing is likely just the beginning; the tech will only get better. But as a company that mostly makes a living from video production here in Newcastle, Australia, we’re not panicking. In fact, we believe AI will change the industry for the better.

Here’s why:

Why AI Video Tools Like Veo 3 & Sora Will Boost—Not Replace—Creative Video Production

There’s no doubt about it—AI video tools like Veo 3 and Sora are game-changers. They’re fast, smart, and can generate entire scenes or voiceovers in seconds. But let’s be clear: they’re here to support creators, not take their place.

Here are 5 ways AI helps the video industry:

1. Speeding things up – Editing, cutting, and rendering happen in a flash.
2. Saving money – Smaller teams can now create bigger-looking projects.
3. Making video accessible – Startups and solo creators can now play in the big leagues.
4. Inspiring ideas – AI can help generate scripts or suggest visuals.
5. Going global – Instant translations and voiceovers make content worldwide-ready.

But the magic of storytelling still lives with real people. Here’s how humans still add major value:

1. Heart – Only a person can craft a story that gives you chills.
2. Cultural smarts – Humans get nuance and know what not to say.
3. Fresh thinking – Creativity comes from real-world insight, not just data.
4. Real brand voice – Audiences connect with personality, not perfection.
5. Emotional connection – A good story makes you feel something—and humans do that best.

Take this example: AI can help create a sleek video about a manufacturing company’s new facility. But a great production company will go further—they’ll learn the company’s history, interview long-time employees, and capture the pride behind the process. Maybe it’s a third-generation business or a factory that pivoted during tough times. That human story is what turns a video into something meaningful.

AI is an incredible tool, but on its own? It can feel flat or generic. The future of video is a blend—AI for speed, humans for soul. That’s where the real magic happens.