Video Strategy & Planning

Video Engagement: the oldest new trick


Video Engagement | THIRTY3SOUTH

Over the past years there has been an explosion in online video consumption. This has naturally led many brands and businesses to think that video engagement is a new phenomenon, with a whole new raft of challenges to overcome.

We found this great article from Roger Martin in the Harvard Business Review explaining how video engagement is in fact an old tool, which has finally found it’s distribution path after 400 years in the wilderness.

Check it out here;

Does online video trump text

The Power of Video

The way we consume content is changing rapidly. We are moving from a world of readers to a world of “lookers” and more often than not our clients are asking us to show them something. Here is a great little explainer video from Shutterstock that discusses the power of video and screen content to engage your audience.